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Timberland Influencer Marketing Campaign
 

Challenge

  • Create a global campaign that will refresh the image of the brand and drive sales of its new watch collection in the Middle East, France, Switzerland and Greece.

  • Police Lifestyle’s brand was associated with the ’rebels’ of the 80’s. To appeal to a younger audience, the brand shifted its communication to connect with the ‘Quiet Rebels’ of today.

Solution

  • We crafted a creative ‘Be The Unexpected’ that would make the brand stand out from the crowd globally. 34 international influencers with a range of diverse interests including gamers, comedians and skiers, were challenged to create aesthetic and attention-grabbing content to appeal to millennials and make the brand culturally relevant again.

  • We exceeded all KPIs for the campaign in just 5 weeks and increased the brand’s share of voice with a 108% increase in positive mentions. The content produced highly resonated with the new target audience and therefore total engagement was three times higher than predicted.

IMPACT

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