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Influencer Marketing Strategies that work and results that count.

INFLUENCER MARKETING | SOCIAL STRATEGY | MEDIA PLANNING | CREATIVE | VIDEO PRODUCTION

We begin powerful conversations, drive social engagement, and add value to audiences through content that matters to them from voices they trust.


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Why We're Different

We offer Certainty – using performance data and insight to run tailor-made, integrated, global influencer and social marketing campaigns like no one else.

These Socially Powerful campaigns guarantee results and outperform other channels time and time again. Because our bespoke strategies are fine-tuned to resonate with your target audience and precision aligned to hit your business objectives.

We don’t leave anything to chance.

Only this way can continually exceed expectations.

And we don’t just promise a performance uplift, we guarantee it, and better still - you can watch it happen.


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Why You Need Us

We allow brands to communicate in the present with expertise. And we know how to navigate the complex interplay of influencers, social media and advertising on a global scale.

We use proprietary tools and data points to inform our holistic approach. And in every segment, from creative, to influencer selection, time of post, mechanic and call-to-action - culminating in us driving the most cost-effective KPI’s in the business.

So whether you’re looking for influencer marketing, brand awareness, content production, video views, app downloads or sales, our team of social scientists deliver a strategy to knock your goals out of the park.

OUR SERVICES 

 

 Challenge

  • Connect Hyundai to motorsport and automotive audiences on social media, during the World Rally Championships.

Insight

  • Our audience wanted detail. Many couldn’t attend championships, so looked to social media for exclusive insights.

 

Solution

  • Partnering Hyundai with two of the world’s most prominent motorsports influencers. Through innovative use of live streams, stories and vlogs, we gifted audiences with something we knew they wouldn't miss: a once in a life time, all access insight into the Hyundai World Rally Team throughout the World Rally Championship.

Results

  • Unprecedented engagement with over 10 million Instagram story views over five days, 2.5 million YouTube video views (through influencer’s daily vlogs) and 600,000 engagements

IMPACT

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 Challenge

  • Craft a campaign that will enhance brand awareness of Timberland watches and generate an increase in sales in South Africa, Spain and China.

Insight

  • Men are more likely to purchase products from brands that promote authentic and artistic content. Trends are showing that urban exploration, photography and travel content highly resonate with Timberlands target audience.

 

Solution

  • Our influencer squad was extremely diverse with urban explorers, photographers, travel and fashion influencers. Their mission was to create authentic and engaging content to cut through the noise on two platforms: Instagram and Weibo. Influencers had the creative freedom to produce content that would draw attention to the uniqueness of Timberland’s watch collection.

Results

  • We exceeded all predicted KPIs with over 380K engagements, 2.9M cumulative reach and an astounding 5.2M in impressions in just 6 weeks. The mentions associated with the Timberland brand, showed an increase in visibility by 277% of its watch collection in the target markets.

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Challenge

  • Consumers fear that Chinese technology lacks quality. Huawei wanted to change market perception to increase sales.

Insight

  • Our audience put their trust in tech influencers, and social media was a key component in driving purchase decisions for smart phones..

 

Solution

  • A 12 month Influencer Marketing strategy spanning global markets. Through a deep understanding of the market and attitudes and needs of our target audience, we crafted a global series of powerful, online and offline activations to help Huawei win.

Results

  • We shifted perception of Huawei from a Chinese brand to a leading tech company at the hearts of audiences with key passion points and demographics. The programme reached 50+ million, engaged 10+ million people globally and saw a huge 32% uplift in positive sentiment after the campaign.

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 Challenge

  • Position FAGE Total Split pots as THE tastiest, high-protein, reduced-sugar snack option in the over-saturated healthy living space.

Insight

  • The target audience wanted a convenient snack whilst still maintaining a balanced lifestyle.

 

Solution

  • Developed an influencer activation across fitness, lifestyle and wellbeing to promote the nutritional value and delicious flavour of the FAGE Total Split Pots contextualised within the diverse lifestyles of the influencers.

Results

  • Overall, the campaign secured a total unique reach of 1,035,867, generating over 146K engagements. We saw a staggering increase of 91% in positive mentions throughout the duration of the campaign

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Challenge

  • Launch KeVita Kombucha drinks as a wellbeing lifestyle brand in the UK.

Insight

  • Research into KeVita’s target audience revealed that consumers valued wellness above all

 

Solution

  • Developing an influencer marketing activation leveraging talent across wellness, fitness and nutrition to effectively position KeVita as a wellbeing lifestyle brand. We partnered with organic coffee shops, which stocked KeVita, to enhance this message and get the UK talking about this break-out brand.

Results

  • Throughout the campaign we achieved a seven-fold increase in mentions, with influencer content amassing a cumulative reach of over 730K and over 79K engagements.

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Challenge

  • Cut through the noise of the busy gaming space and build awareness of Last Empire War Z.

Insight

  • We uncovered that our specific target audience were constantly at the forefront of new trends and hungry for action.

 

Solution

  • A creative, impactful way to bring the game to life and link it with culture. We created a video that did all the talking: a never seen before, high octane, zombie parkour video. Supplemented with influencer and social publisher partnerships to seed the content and distribute brand messages.

Results

  • The video blew up, hitting 36 million views across Facebook and YouTube in the first 48 hours. After one month, the video reached a massive 120 million views, 6 million engagements AND resulted in a cost per download of -$1. We won numerous creative awards!!

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We hold the key to unlocking new social audiences and the power to re-engage with existing ones

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