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INSIGHT

Relevant and compelling market research, data, a point of view, or experience and expertise.

 
 
 

We have developed a methodology that enables brands to analyse their performance and to help identify opportunities across their social media and influencer marketing activity.

Social Media and Influencer Marketing provides a tremendous opportunity for brands to generate an uplift to their bottom line. Despite the undeniable opportunity that exists, social media has been leveraged at vastly different levels of effectiveness across sectors.

Social media and influencer marketing are often used as siloed activities and as part of a box-ticking exercise due to a fundamental lack of knowledge to its potential to generate a positive and significant impact on a brands’ bottom line.

See some of our latest studies below.

Insight…