Snapchat: An Emerging Haven For Influencer Marketing
Since its launch in 2011, Snapchat has become a surprisingly formidable competitor in the social media space. Originally conceived as a messaging app, Snapchat is noted for its unique ephemeral approach, with content fading soon after it is viewed, allowing for natural-feeling conversations.
Therefore, to be an avid Snapchat user is to be committed to the platform - and this helps to explain why Snapchat-based influencers often achieve impressive engagement rates with their content. You, too, can benefit from such engagement when you partner with a Snapchat influencer.
Benefit From Engaging Content In Just A Snap
Snapchat's core functionality enables users to make and send multimedia messages - "snaps" - decorated with filters, text captions and drawings. Hence, users are encouraged to unleash their creative streak, but this isn't the only reason why their content can quickly attract interest.
As Snapchat was built as a messaging app first and a social media platform second, users who do opt to follow influencers are often strongly committed to doing so. Furthermore, as they know that the influencer's content will quickly fade, they are incentivised to view it quickly.
How To Make A Marketing Difference On Snapchat
The format of Snapchat lends itself well to story-driven content, allowing influencers to tell a company's story in a way that resonates. These snapchat influencers could share photos or videos of themselves using your product and showing how effective it can work in practice.
However, with over 70% of Snapchat users aged between 18 and 29, you could find surprisingly little response to overly professional-looking marketing efforts. This is why you should let the influencer do the talking - and, on your behalf, we can do the talking to get the influencer on board with you.
If your brand wants to reach out to the elusive Generation Z, we can help you get there. We have already provided influencer marketing avenues for a wide range of brands - and, no matter which Snapchat influencer would be the best fit, we can almost definitely access them.
No matter how far you have come with your past marketing initiatives, we can assess their success and help you to see how Snapchat could fill a crucial gap in your marketing strategy going forward.
To hit the ground running with Snapchat, please get in touch by phone on +44 (0) 203 735 9054 or email through firstname.lastname@example.org. We continue to hone our expertise in social media marketing, as you can see by learning about our published research or keeping abreast of updates on our blog.