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"Influencer Marketing is an amazing working opportunity for many people" - Giacomo Garuti

Could you tell us a little bit about your background and how you started to build a following? 

Sure; I am just a computer-engineering student, who loves to travel with his girlfriend ( mainly ) but also with the whole family and friends. A year ago I started receiving some questions about my trips; for instance, I posted a pic of Dutch typical crepes, and some of my followers asked me details about that food, such where I bought it and in particular how it was. That moment I was understanding that I could’ve been somehow influent on my followers.

Therefore I started sharing many pics per month, almost one per day, in order to be followed always more and get always more likes; slowly I noticed that my whole audience was improving. In order to improve the number of my followers, I also contacted some very followed friends of mine, in order to shot some pics together to appear in their socials. This way I did, and my audience kept improving.

Is this something you do full-time?

No, definitely it is not, even if I use a lot of time on it. As I said I am a student, and I plan to be a successful computer engineer, yet I take pics for passions, and I travel almost every weekend, so I have many opportunities to take pics and to improve my audience ( just think that tomorrow I’ll visit Mantua, an Italian historical city ).

What sort of content do you create and what content works best for your audience? 

I mainly take pics while travelling, of historical cities, amazing seas and lakes, mountains and so on.

Yet, attending computer engineering, I am followed by my whole university ( basically ), therefore I could share also contents about technology, because my audience would love that.

What would you define Influencer Marketing as? 

In my personal opinion, Influencer Marketing is an amazing working opportunity for many people, since we gain by doing what we like. On the other side, a brand may get a huge publicity by paying a less amount of my money. I also think, brands also get better publicities, because influencers are directly noticed by their audience, while with an advertising agency they would waste many money of spots that don’t reach who sees them, but also a minimum amount of users.

What brands have you worked with so far? How was it?

Until now, I have worked with:

-       Shake Medical Center: a medical center on Bologna, that helps the obese people on losing weight by changing their lifestyle in general;

-       HERA: an Italian agency that sells energy and water, and take out the rubbish from people’s houses;

-       Tissot: a big brand of swatches, that produces precious and expensive articles;

-       I have also worked with other brands by liking them, reviewing and commenting them, in order to get them noticed by my followers.

For the moment, I can say that my experience is great; the cooperation with brands is amazing, since they have recognised my potentialities and they have talked with me professionally.

In particular, I am proud of the work with the medical center, since I am sure that it could be very useful for many obese guys; I am proud if I think that someone could have changed his life just by noticing that clinic from a post on my profile.

Moreover I am happy of the cooperation with Tissot, because it is an amazing brand, famous worldwide and known by the majority of the people; I am proud of having some Tissot swatches on my profile.

How do you think Influencer Marketing will evolve over the next 12 months? 

I personally think that it will increase its users, from brands to influencers, because it is the easiest and more efficient way for brands to get publicity; moreover it is the best way for gaining something by sharing what you love.

How has the Influencer world evolved since you began?

I began a few months ago, and I cannot really find relevant differences since my beginning; anyway I am noticing that there are many guys trying out with the social influencing, even if they do not have a specific profile ( I mean focused on a topic ) or a decent amount of followers.

How do you feel brands are working with Influencers?

Brands that are working with influencers are doing the best things they could do to get publicity; this is because influencers are directly noticed by their audience, everyday and the whole day, and they are not wasting their money over spot that will be seen by a little amount of people.

In my opinion, influencers are the best way of sharing a brand nowadays.

Have you seen any brands that you feel are doing great work with Influencers?

Talking about my personal experience, I have noticed that Tissot contacted many influencers, and most of them had the right audience to get a very good publicity.

Surely there are a lot of brands which are doing a great job with influencers ( indeed who works with Chiara Ferragni and Fedez, for example, is going to have a huge visibility ), but I do not notice them since I mostly follow travellers and friends.

Do you use any software to help create content?

 No, I take pics with my cellphone and I am going to buy a professional reflex in a few weeks.

How do you balance your online life with offline?

My offline life is much more interesting than my online life; I travel every week with my girlfriend: we visit by car or train many places, probably the best in Italy. I could not imagine a better life now.

The only “bored” point is the university, but it is essential since I am building my future and I need that to reach the most important steps of my life.

Which influencers inspire you and look up to?

I do not follow so much influencers because, as I said, I mostly follow travellers in general and friends of mine.

If you could work with any brand, who would that be?

I would definitely love to work with travel agencies, such as Airbnb, booking.com, lastminute.com and so on, just because they represent my passions, and get the attention of my audience on them would be great.

A dream as well would be to work with technology brands, like Samsung and Huawei, and in general with the Android world; laptop and desktop computers are a passions as well, since I am a coder. My favourite PC-brands are HP, Asus and Apple, even if I am a big Microsoft supporter.

To be honest I would never regret a working opportunity, I always check if it could be interesting for my audience and for me, even if it does not represent my normal action field.

Tell us something about you that people might not know? 

Probably many of my followers do not know that I am a great coder, I have coded many software that are used by many people.

They also do not know that I am deeply in love with my girlfriend, we are together since years and actually I have spent almost more time with her than alone in my life, even if I am only twenty years old; she is also my favourite trip-mate, that’s why when a brand analyse my profile, it says that my lifestyle field is very high and important for my audience. 

What’s your favourite social platform and why?

My favourite social platform is Instagram because, as I said, I love taking pics and sharing them with my audience. Nevertheless, I have also worked with Facebook.

Where do you want to take your career as an Influencer?

I would like to keep improving my audience, and to work with important brands; I dream to have paid travels and to get parts of my ( next ) camera for free, just as a working salary.