“I didn’t know anyone in the city and was curious to learn more about my surroundings” – Samantha Russell

Today we caught up with Samantha Russell, an Influencer from the USA who’s now living in London. Samantha’s predominantly on Instagram and began creating content when she first moved to London two years ago and is known for her distinct and colourful style! Check out what she had to say about growing her following and the Influencer Marketing industry below!

Tell us about you, your background and how you came to start on social media?

My start on Instagram was somewhat an accident! When I moved to London 2 years ago I didn’t know anyone in the city and was curious to learn more about my surroundings. I started following London geotags and hashtags on Instagram as a way to learn about cool spots around London, and eventually, I went to visit them and snap my own photos. Before I knew it, my account had grown and evolved into what it is today.

Tell us about what you do on your social channels? 

My Instagram account focuses on fun photography, vibrant colors, travel and style! I have a full-time corporate job in London, but my Instagram page focuses on my passions in my personal life.

Sum up your what you do in 5 words?

Travel in style and colour!

What social channel are you most passionate about and why?

Instagram is where you can find me! I like connecting with people and seeing how they turn ideas into photos. It’s a new form of art and I enjoy getting creative with it!

How often do you post and update your audience? What content works best for you?

I post about 4-5 times a week. I don’t want to inundate my audience with too many posts, but I also want to continuously provide interesting, bold, and new content. It seems vibrant posts of me in interesting locations are the most liked!

When did you first start seeing you were building a following? How quickly have you grown your following?

When I first moved to London, I was using Instagram as a general user, and only had 500 followers! When I started spending more time in the app and experimenting with my own photos and editing skills, I quickly saw a response. I’ve grown to over 60k followers in just under 2 years.

How do you stand out on social media? What makes you different?

I try to keep Instagram fun and am not pressured to be like everyone else. So many fashion/travel influencers have beautiful photos, but many of them seem the same to me (the same Lightroom filters, the same pose, the same comments…) I am not afraid to take risks and be BOLD in my photography, which is what I think makes me stand out! When people see a colourful, fun, stylish photo, I want them to automatically associate it with me and my personality ☺

What does your typical day look like?

I’m a working girl! But I still make time for my followers. On my commute into the office I usually respond to comments from the previous day, and interact with other users on the platform. I’ll also take 30 min or so during lunch, and then again when I leave the office. On the weekends I am exploring new places and taking more awesome photos!

Are you friends with other influencers?

Yes! Instagram has been a great way to connect with other influencers and make new friends in a new city! It’s also a great way to learn from others and be exposed to other view points and ideas.

Which influencers do you admire? Why?

@Dashleyworldtour – A fun travel couple I met while travelling! We’ve stayed in touch and I love their creative approach to photography.

@Leahshoup – She seems to connect well with her followers and is very active!

@this.is.the.milk – Beautiful photography and captions that make me laugh out loud! She’s passionate about Spain and travel and you can easily see that from her IG and her blog.

@theblondiewanderer – An Argentine abroad who takes stunning photos! She connects well with her followers and has really developed a micro community.

What are your ambitions with social media? Where do you want to take it?

I hope to cross 100k+ and be able to reach more people! I want to inspire people to be happy in whatever lifestyle they choose, and that travel doesn’t have to be out of reach. I’m all about happy vibes and just hope I can bring a smile to people’s faces on a regular basis ☺

What do you enjoy most about social media?

Connecting with people! That is the ultimate goal of social media, isn’t it? Staying connected no matter where you are in the world.

How do you think brands are working with influencers at the moment?

I think brands have realized that in order to capture the attention of people nowadays, they need to get on your phone! That’s why so many brands have turned to influencer marketing and why I think it’s working so well. I think this trend will only continue to grow.

What brands have you worked with? 

Daniel Wellington

Ace Hotel New Orleans

Sunnylife

Bubbleology

Pure Boats Amsterdam

Travelling to Portugal

Tiare Hawaii

BallieBallerson

Do you use any tools to help you with your content? 

The photoshop apps are my best friend! Lightroom and Photoshop Fix are two of my favourites, along with Snapseed.

What’s the piece of content you’ve created you’re most proud of? Why? 

https://www.instagram.com/p/Bc5B3RbHFhI/

I believe this photo perfectly embodies ME – fun, stylish, colour
ful and HAPPY! That’s the feeling I hope to instil in my followers with every post.

What do you see as the future for Influencer Marketing? How will it evolve?

I think brands will greatly increase their influencer marketing campaigns. That also means that the competition among influencers will become harder and will force influencers to stay on top of their content.

Where can people follow you? 

Please follow me on Instagram @thecolorsofsam! >> https://www.instagram.com/thecolorsofsam/

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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