We caught up with two Korean sisters, Annie and Esther, who are Instagram influencers who have an awesome story to tell. They both have full-time jobs and started their Instagram journey as a bit of fun after University, check out their full story below!
Tell us about you, your background and how you came to start on social media?
We’re two sisters of Korean descent, born in Florida, grew up in Toronto, and now residing in Calgary. Now there’s an intro for ya! We came to start on social media from loving trends, fashion, and having a little bit of the “what do I do after I graduate?!” panic.
Tell us about what you do on your social channels?
We’re mainly in the fashion industry with a side of travel and food. We create content about what we love and define us. We try to have a mix of content, by posting aesthetic photos on Instagram and showing our dorky personalities on stories.
Sum up your what you do in 5 words?
We take low angles a lot.
What social channel are you most passionate about and why?
INSTAGRAM. All day. Everyday. (It’s also our only social channel)
How often do you post and update your audience? What content works best for you?
We tend to post a few times a week but try to update our audience every day. We love love love Insta stories - it’s our playground for all our shenanigans.
When did you first start seeing you were building a following? How quickly have you grown your following?
We started noticing the follower build-up from the get-go. We remember being so excited hitting the first 100 followers because we knew it wasn’t just family members and friends following us. Once we hit 10K, we knew “hey, this could actually go somewhere” and now we’re almost at 100K! We grew our following quite quickly - it’s been less than 2 years since we started the gram and it’s been a rollercoaster ever since.
How do you stand out on social media? What makes you different?
We’re sisters slash best friends. That in itself stands out from most accounts. The more the merrier, right?
What does your typical day look like?
Our typical day isn’t like most social media influencers. We work 9-5 jobs (well 8-5) during the week, so the day consists of commuting, working, and planning out our Insta posts and stories. Weekends are where we cram in all the photoshoots and stories. It’s a hard knock life yo.
Are you friends with other influencers?
Of course! One of the reasons we love this platform is how we’ve connected with other girls who are influencers. We give each other social media advice and complain about the ever-changing Instagram algorithm; things that non-influencers might not understand.
What are your ambitions with social media? Where do you want to take it?
To call this our full-time jobs. Done. Next question por favor. Haha moreover, we want to be able to post more, have more live videos, and show more travelling posts by travelling more! We want more more more of everything!
What do you enjoy most about social media?
We love the freedom of social media. Especially since we both work office jobs, there’s the undeniable comparison of office work to social media work. We love being able to use our creativity with Instagram, however, and how much we want. There’s also the freedom in deciding your own work hours and being outside of the office, let alone the cubicle. We get to literally think outside the box bahaha.
What do you think of using social media for good-cause?
We love it! That’s actually one of our “Insta goals”. To be able to travel outside the country for a month every year and dedicate our time for a charitable cause.
How do you think brands are working with influencers at the moment?
We think brands are working with influencers in any and every way you can think of. From more traditional ad campaigns to the newer approaches with Insta posts/stories, YouTube vlogs, you name it. There’s an ever-growing platform of new ways to advertise and we see brands are boarding on every train.
What brands have you worked with?
We’ve worked with many of the greats - Dyson, Conair, Coach, and Neutrogena to name a few. If you’re a brand and you see this, please contact us, we’re available.
Where can people follow you?
And stay tuned for our upcoming blog!