To celebrate the one year anniversary of the Last Empire War Z mobile game with a bang by creating a high octane series of viral videos and distributing it across social media.
To put an unknown game in Western Territories on the map and to cut through the noise of the busy gaming space, generating real excitement, downloads and win new fans of the game,
We uncovered that our specific target audience were constantly at the forefront of new trends and hungry for action.
We developed a strategy consisting of hero content with the aim of increasing awareness, tapping into youth culture trends and ultimately encouraging installs.
Re-creation of the game and bringing it to life through a Zombie Parkour Action POV Chase through abandoned buildings and across rooftops.
Distribution of content in partnership with global Social Publishers and Influencers, to generate targeted awareness and hype around the game for the anniversary.
Amplification of content through in-house developed strategies across Facebook, YouTube, Twitter and Instagram, to drive traffic to the hero content and the game itself.
Targeted Paid Media Strategy to target potential gamers of similar games and market leading games in the mobile gaming space.