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Timberland Influencer Marketing Campaign
 

Challenge

  • Craft a global social marketing campaign that will enhance brand awareness of Timberland watches and generate an increase in sales in Europe, South Africa, Spain and China.

  • Men are more likely to purchase products from brands that promote authentic and artistic content. Trends are showing that urban exploration, photography and travel content highly resonate with Timberlands target audience.

Solution

  • Our influencer squad was extremely diverse with urban explorers, photographers, travel and fashion influencers.

  • Their mission was to create authentic and engaging content to cut through the noise on two platforms: Instagram and Weibo. Influencers had the creative freedom to produce content that would draw attention to the uniqueness of Timberland’s watch collection.

  • We exceeded all predicted KPIs with over 380K engagements, 2.9M cumulative reach and an astounding 5.2M in impressions in just 6 weeks. The mentions associated with the Timberland brand, showed an increase in visibility by 277% of its watch collection in the target markets.

IMPACT

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