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Challenge

  • Boost the awareness and appeal of Honor to millennials, whilst positioning it as a mobile brand ‘for the brave’.

  • Millennials are avid consumers of social media and influencer content. They like to be seen to be different and have wide-ranging interests across all sectors, for example tech, lifestyle, sport etc.

Solution

  • An 18 month global influencer strategy spanning social posts across all channels, hero-video content, livestreams, event amplification and UGC competitions. We amplified key product launches with multi phased social campaigns with engagement mechanics executed to drive engagement and brand mentions. We developed a Micro- Influencer programme that ran in-between launches for always on content.

  • Created spikes in brand mentions for each key product launch with constant visibility across all channels and key markets. Audience sentiment increased significantly. Influencer Hero- content was the best performing content on their YT channels and social accounts.

IMPACT

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