Boost the awareness and appeal of Honor to millennials, whilst positioning it as a mobile brand ‘for the brave’.
Millennials are avid consumers of social media and influencer content. They like to be seen to be different and have wide-ranging interests across all sectors, for example tech, lifestyle, sport etc.
An 18 month global influencer strategy spanning social posts across all channels, hero-video content, livestreams, event amplification and UGC competitions. We amplified key product launches with multi phased social campaigns with engagement mechanics executed to drive engagement and brand mentions. We developed a Micro- Influencer programme that ran in-between launches for always on content.
Created spikes in brand mentions for each key product launch with constant visibility across all channels and key markets. Audience sentiment increased significantly. Influencer Hero- content was the best performing content on their YT channels and social accounts.