PROCUREMENT

Food Influencers on Instagram to Inspire Home Cooking

Feb 03, 2023

Social Media Platforms

Food Influencers on Instagram to Inspire Home Cooking

The rise of the food influencers on Instagram has shown no signs of slowing. Foodies on the platform are inundated with tasty recipes, how-to videos and mouth-watering photos from a diverse range of creators and, because of this, the food industry is booming. 

Long gone are the days of trawling through recipe books to find something to make for the week’s upcoming dinners. A plethora of quick and easy dinner ideas is now at our fingertips thanks to the food bloggers out there. 

For those of you whose dream is to join the creatorsphere, check out our blog on becoming a force to be reckoned with in the online food space. 

For the rest, we have compiled a list of the top 12 food influencers on Instagram who will make you want to run straight to your kitchen and conjure up something delicious. 

Top food influencers on Instagram

Ella Mills – @deliciouslyella

Ella is an Instagram content creator and founder of the food network Deliciously Ella, a food and drink company that manufactures completely plant-based, healthy food. These meals can also be accessed on the web or an app. 

Her Instagram posts offer free, easy recipes to ease your journey into the world of Deliciously Ella alongside snippets of the Deliciously Ella podcast that talks about all things wellness. 

 

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A post shared by Deliciously Ella (@deliciouslyella)

Kevin Curry – @fitmencook

Kevin is one of the frontrunners on Instagram for fitness. He founded the digital community, Fit Men Cook, to inspire people to lead healthier lifestyles. He combines information with comedy to educate his followers about making healthier choices in the kitchen and shares countless recipes with anyone who stumbles upon his page. 

 

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A post shared by Kevin Curry (@fitmencook)

Peyton Pratte – @choosing_balance 

Peyton is one of the food influencers on Instagram who makes healthy eating desirable with simple, home recipes featuring nutritious salads, pasta recipes and sweet treats. There is something for everyone and your dinners will never be the same after trying one of her recipes. 

 

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A post shared by Peyton Pratte (@choosing_balance)

Lindsay Ostrom – @pinchofyum

Lindsay is the genius behind Pinch of Yum, a worldwide bestselling cookbook and 1.1M persons-deep online community. Her Instagram is jam-packed with enticing content that everyone can enjoy having a crack at in the kitchen, as well as stories and giveaways.

 

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A post shared by Lindsay Ostrom (@pinchofyum)

Samira Kazan – @alphafoodie 

With 1.1M followers, Samira is an unstoppable force within the online food community. Not only is she a previous winner of Netflix’s Crazy Delicious show, but she also combines food photography with her easy-to-follow and cook food and smoothie recipes. 

 

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A post shared by Samira Kazan (@alphafoodie)

Ashley Manila – @bakerbynature

Calling all baking enthusiasts! Ashley shares her delicious and trustful recipes with her 760K followers. While she focuses a lot of her time and energy on her Baker by Nature blog, she uses Instagram to post high-quality food pictures and links to the blog in her captions for those wanting the recipe to try at home.

Mimi – @beatthebudget

Mimi believes that healthy food shouldn’t be expensive and uses her platforms to teach people simple step-by-step recipes for under £5 that make you want to stay at home and cook. She has a dedicated following on Instagram of 236K followers and shares all her tips and tricks for shopping on a budget. 

Becky Excell – @beckyexcell

Becky is a No.1 Sunday Times Bestselling author who shares gluten-free, budget friendly recipes with her 331K followers. She focuses a lot on slow cooker and air fryer recipes specifically for families who might not have as much time on their hands, but still want to make an effort to practice home cooking. 

 

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A post shared by Becky Excell (@beckyexcell)

Nadiya Hussain – @nadiyajhussain

You might already be familiar with Nadiya’s work after she was crowned the winner of the sixth season of The Great British Bake Off. Nadiya not only shares delicious, heartwarming recipes with her 871K Instagram followers, but also breaks her content up with book recommendations and all things wellness. 

 

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A post shared by Nadiya (@nadiyajhussain)

Lucy Parker – @lucy_and_lentils

For the vegans and vegetarians among you, of the food influencers on Instagram, Lucy is not to be missed! As a recipe developer and food photographer, she appreciates developing recipes that are straightforward yet delicious and wants to push that narrative that you don’t need to be a professional chef to prepare a nice meal. 

Courtney Black – @courtneydblack

Courtney is a personal trainer and nutrition coach. Her Instagram page is not only filled with her training regimens, but her delicious, high-protein recipes also. After battling eating disorders throughout her life, Courtney advocates for a healthy relationship with food. 

Anja – @hungry_anja

With a background in hospitality, Anja is a passionate, creative food blogger and recipe developer for restaurants and other clients within the food industry. Her expertise lies in food photography and videography and trends within the food industry. 

 

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A post shared by Anja (@hungry_anja)

FAQ

Who is the biggest food influencer on Instagram?

Gordon Ramsay is the most followed food account on Instagram, with 93 million followers. 

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James Hacking

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Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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