Challenge
Create “buzz” across 8 markets a week prior to the release of the brands newest TV campaign in the successful #evianbabies viral content.
Solution
In order to achieve maximum impact we studied data in each market to understand the best times to post content to generate maximum engagement and conversation.
Influencer Match – partnered Evian with 35 influencers and 15 publishers across 16 markets, hitting key passion points.
End to end management including budgeting, legals, payments as well as putting in place a campaign schedule, across multiple time zones allowing for approvals, and posts going live at the right times.
Comprehensive reporting including not only impact in terms of reach/views/impressions but also sentiment analyses across the markets including translations compiled into one report.