Social media is constantly evolving, and in the last few years, we have seen an enormous rise in social commerce marketing and social shopping. Social platforms should still be seen as a vehicle to provide value and inspire your audience, but now are fast becoming the perfect platforms for brands to transact with those who follow them.
Social commerce is here and Socially Powerful are at the forefront of the industry enabling brands to create seamless live shopping experiences across social media platforms. We understand that audiences spend more time on their mobile phones or devices, constantly connected than anywhere else. Ultimately social media is providing brands with the perfect opportunity where customers are most active and inspired, to turn social engagement into sales.
At Socially Powerful, our mission is to become the leading social and e-commerce marketing agency across all social media platforms. We’re riding the wave, constantly learning and educating ourselves with an ever-changing and evolving industry.
To be the best, we need to stay up to date with the latest platform updates to Facebook, Instagram, TikTok, Pinterest, etc. They are all implementing different methods to make social content shoppable, enabling customers to quickly shop, find and buy products within each social platform without the hassle of being redirected to another online store. We’ll keep your brand at the forefront, on top of any movement in the market, ahead of your competition.
Adding Livestream Commerce or Live Stream Shopping to the mix and social commerce is an industry that is ready to explode. With a highly interactive and social strategy utilising influencers to showcase your products in the proper context dynamically, you can drive home the latest offers, sales periods and product launches directly to your consumers with live shopping.
We enable brands to step away from finding it difficult to bring your message to life with poor conversions, but now focus on the creativity and engagement social commerce will get, delivering more substantial brand experiences through influencers and live streaming shopping.
As your social commerce marketing and social shopping agency, we always start with a comprehensive A-to-Z analysis of your social media footprint to understand how our social commerce strategies fit into the overall marketing mix and your customer journey. We will then define an end to end, bespoke social commerce strategy and combination of services, designed to drive the most effective and ROI driven results. We offer anything from creative, strategy, paid media, live influencer commerce, community management and more.
If your brand isn’t taking advantage of the new wave of live social commerce or Livestream commerce, you are missing a tremendous opportunity. Livestream e-commerce is where brands and retailers meet influencers and celebrities to sell products or services via online video platforms. Presenters have blurred the lines between ordinary shopping and entertainment, making live streams highly dynamics with interactivity and entertainment, demonstrating the products and answering questions in real-time. It’s the most social way for modern-day shopping!
We utilise paid media to supercharge your social commerce and social shopping marketing campaigns, ensuring the best possible results for your brand across all social platforms. Our paid social strategy is simple, straightforward and hard-hitting, taking the best performing organic content and driving it to timelines of your interested demographics social media timelines. We’ll deliver performance marketing for your social commerce campaigns as you’ve never seen before.
We help brands get the most from their retargeting of social commerce campaigns, by tapping into buyer behaviour, strategically tracking performance, impact and conversions. Our team will then optimise the delivery of relevant ad’s ensuring we target those consumers who are most likely to take action with relevant products and offers. We drip feed dynamic ads and content to those we aren’t ready to buy across Google, Facebook, Instagram, and TikTok.
We understand social commerce is different and difficult, so, we can take care of integrating all social commerce and live shopping streaming solutions for your brand accounts across Instagram, Facebook, TikTok, ensuring you’re set up and getting the results you want from your audience.
We develop innovative influencer marketing campaigns tailored to a brands social commerce goals. Whether that be live shopping campaigns, social organic content or influencer brand partnerships, everything we do has long-term business goals in mind with creativity, guaranteed performance and influencers at their core. Whether you’re looking to access global celebrities, the biggest influencers on social media, through to macro, micro and even nano influencers, we have you covered.
Socially Powerful have been utilising Amazon Live for social commerce campaigns since its inception. Amazon Live, with our team’s specialist social commerce strategies, will deliver campaigns that educate customers on your products, inspire with real-world solutions to problems and educate with real-time brand interaction. We help introduce shoppers to products in a seamless way, connecting you to your audience in real-time, providing them with all the necessary information to make assured purchasing decisions.
Socially Powerful have been helping brands utilise AliExpress Live since its inception with the most effective social commerce marketing campaigns. We’ll help you drive awareness and consideration, educate shoppers with benefits and special offers, produce an interactive environment for live demonstrations and most importantly, sell-out product lines.
With our award-winning internal video production team, we offer a full suite of live video services for social commerce. From the creative aims, product detail and procurement, social planning of which platforms to utilise, through to technical integrations and distribution. We also plug in our insights team to monitor performance in real-time, optimise and then finally report through to you the results.
The statistics don’t lie. With a current annual growth rate of 30% the social commerce market, is expected to reach over $600bn, globally by 2027. With the significant power social commerce has to drive revenue for brands, this really isn’t a sector you can continue to ignore. As a brand, you need to ensure you stay relevant and educated with the fast-pace of social commerce. With our social commerce marketing expertise, Socially Powerful are here to be your partner and drive future growth.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the US, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
Why is the social commerce market growing so rapidly? It’s simple, more and more people are spending more time online and on social media platforms than ever before, with an average adult spedning 3.5 hours using the internet on their mobile phones each day. Couple this with the convenience that buyers have to purchase, with brands offering discounts, early access, same-day deliveries and everything else that encompasses social commerce…offline shopping and visiting the physical stores seems a hassle!
We always ask our clients three key questions – What are you trying to achieve? Who are you trying to target? And, what are your campaign objectives? We reverse engineer from the agreed outcome to make informed decisions about which social commerce strategy to go for, which influencers to work with and platforms best capture the target audience’s attention to developing long-lasting engagement and business impact. Whether you’re looking to build your brand, connect to new audiences, drive traffic, downloads, or sales, we reverse engineer from the agreed outcome to make informed decisions to ensure your social commerce campaigns perform without fail.