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Influencer marketing has become one of the most established forms of digital marketing. It has grown from a buzzword to a mainstream social media marketing strategy, yet it is commonly misunderstood and misused by brands. Influencer marketing uses online creators to mention or endorse brands/products to their followers.
Influencer marketing is constantly evolving along with the needs and wants of consumers. We’ve entered a digital-first age, where the only way to stay connected is online and through social media. But, the one thing that connects us more than social media is consumption, which is why influencer marketing will only continue to spark new opportunities.
Within influencer marketing, it is important to plan the precise strategy for your brand, understand who your audience is and deliver engaging content at the right time. Achieving these three things will show you the astonishing effect influencer marketing has. Influencer marketing needs to be driven by data and results (not just pretty photos or likes and comments) which is something we specialise in.