LinkedIn is categorized as the network for professionals. 690 million professionals are on Linkedin, LinkedIn is the perfect platform for B2B influencer marketing. Over 61M LinkedIn users are senior-level influencers and key decision-makers.
The professional social network LinkedIn has long been the “dark horse” of social and influencer marketing. As this Microsoft-owned portal is primarily used by companies in the B2B – rather than B2C – sector, the social marketing possibilities enabled by the site have often been underestimated.
LinkedIn is seen as the go-to for B2B marketing, however, you’ll find business professionals across all social platforms and opportunities to engage with business audiences across them too. Whether that be business vlogs and advice on YouTube, to latest business news on Twitter to business lifestyle on Instagram.