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Affiliate marketing is a popular solution to drive sales and generate significant online revenue, utilising channels (in our case influencers) to push brands in front of audiences that would have an interest in it.
It’s an extremely beneficial channel for both brands and affiliate marketers. Brands can drive revenue by reaching new audiences with their latest offers or products. For affiliates, they can bring value to their audience and earn money through marketing brands products to their audience.
The affiliate could simply searches for a product they enjoy, then promote that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
In many ways, affiliate marketing is a variation on a traditional sales model. An affiliate introduces his or her readers/viewers to products from trusted companies. In return, he/she gets a commission from any purchases those people make.
81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year globally.