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Empowering women in the Middle East for The Body Shop

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To develop a social and influencer marketing campaign that will position The Body Shop as a brand that celebrates and supports women empowerment, communities and fair trade, therefore challenging the status quo in the Middle East. Daring to be different and daring for new, important messages heard.

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We developed an umbrella creative concept #SHEISTHECHANGE that inspired positive change in the MENA region and made women feel good about themselves.

We activated three phases, each focusing on a specific product push along with a subliminal activist message. By leveraging respected and renowned beauty influencers in the MENA region who stood for change, the campaign not only raised awareness of The Body Shop’s products but also successfully reinforced the brand’s ethos.

Our campaign #SHEISTHECHANGE has won numerous creative and marketing awards for the message that got the Middle-East talking.

RESULTSRESULTSRESULTSRESULTSRESULTSRESULTS

8,500,000

Impressions

4,500,000

Reach

850,000

Engagement

OURWORK...

OUR WORK

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