Socially Powerful Logo

PREVENTING THE RETURN OF ANIMAL TESTING IN EUROPE

CHALLENGE

CHALLENGE

CHALLENGE

The Body Shop wanted to utilise its position as a pioneer for change within the cruelty free cosmetic space to drive support for the Save Cruelty Free Cosmetics EU initiative, which required 1 million signatures. The initiative was created to prevent the return of cosmetic animal testing in Europe, which is currently banned.

SOLUTION

SOLUTION

SOLUTION

We took a creator-led approach partnering with two influencers in Germany and three in France who all had an affiliation with the cause. Influencers were either vegan or pet influencers so we could tap into their audiences whose interests already aligned with the initiative.

Influencers created content that was light-hearted and engaging yet also portrayed the severity of the cause at hand. We did this by asking creators to create content in line with their usual style whilst also incorporating their pet into the video to bring the cause to life and make it more relatable.

We encouraged creators to include a strong call to action in their content in order to create a sense of urgency to help drive action, and ensure their audience signed the initiative.

We also kept branding and mentions of The Body Shop to a minimum to avoid any potential backlash and to deter audiences from signing due to an association with a brand.

RESULTS

RESULTS

RESULTS

1,800,000

REACH

25,000

CLICKS

50,000

SIGNATURES

OURWORK...

OUR WORK

01
/
15

temporaryAlt

AMPLIFYING PET RESCUE SAGA’S CHARITY EVENT TO SUPPORT BATTERSEA

view case studyCase study 👉
case study images
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
I am a...

Our Agencies

Our Services

Our Marketing Channels

Our Marketing Topics