Changing global perception with Huawei
Challenge
Challenge
ChallengeConsumers fear that Chinese technology lacks the quality that other markets can offer, so Huawei needed to change this perception in order to increase sales, trust and positive sentimment in Western markets.
SOLUTION
SOLUTION
SOLUTIONA 12-month Social Media strategy spanning multiple product launches across Europe and the US. Through our deep understanding of the cultural differences of consumers in each market and the needs of our target audience, we crafted a global series of powerful, online and offline hero Influencer activations to help Huawei connect with their audience.
We helped shift the perception of Huawei from a Chinese brand with little awareness or credibility to a leading tech company at the hearts of audiences within a variety of passion points and demographics.
RESULTS
RESULTS
RESULTS
100M+
Impressions
20M
Engagements
34%
Sentiment Uplift
OUR WORK
01
/
06
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
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