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Bringing KOREAN FASHION GIANT DESCENTE to the USA

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Although Descente has been hugely successful in Asian markets, in the US, it has very little brand awareness and low penetration. Descente needed to boost brand awareness and consideration, in order to increase sales.

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We developed a year-long strategy centred around influencer marketing and video content with the creative concept ‘Design That Moves.’

In order to stand out, we wanted to create content that captured motion and move away from standard “magazine” shots. To do this we used influencers whose passions centred around movements such as dancers and extreme sports athletes. All of the content created would be visual, show movement and never static, which hit home the "Design That Moves" mantra.

12M

Impressions

5M

Reach

18%

Engagement Rate

OURWORK...

OUR WORK

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Making Honor relevant in Western Markets

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