Bringing KOREAN FASHION GIANT DESCENTE to the USA
Challenge
Challenge
ChallengeAlthough Descente has been hugely successful in Asian markets, in the US, it has very little brand awareness and low penetration. Descente needed to boost brand awareness and consideration, in order to increase sales.
SOLUTION
SOLUTION
SOLUTIONWe developed a year-long strategy centred around influencer marketing and video content with the creative concept ‘Design That Moves.’
In order to stand out, we wanted to create content that captured motion and move away from standard “magazine” shots. To do this we used influencers whose passions centred around movements such as dancers and extreme sports athletes. All of the content created would be visual, show movement and never static, which hit home the "Design That Moves" mantra.
12M
Impressions
5M
Reach
18%
Engagement Rate
OUR WORK
01
/
04
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