AMPLIFYING PET RESCUE SAGA’S CHARITY EVENT TO SUPPORT BATTERSEA
CHALLENGE
CHALLENGE
CHALLENGEKing needed to unite pet lovers and casual gamers to download and play the Pet Rescue Saga app to reach a donation goal of £50,000 to support Battersea.
SOLUTION
SOLUTION
SOLUTIONWe partnered with lifestyle and pet influencers who had a passion for animal welfare and casual gaming. We challenged them to create meaningful, informative and heart-warming content that featured their pets and gameplay to encourage their audience to download and play to help King donate to Battersea.
RESULTS
RESULTS
RESULTS
3,400,000
IMPRESSIONS
2,200,000
REACH
1,000
DOWNLOADS
OUR WORK
01
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13
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