Demonstrate the ability to shoot cinematic videos with smartphones, using DJI products to create beautiful and captivating content in a cost-effective and high-quality way.
The product was perceived as highly technical and so the content produced had to showcase its ease of use.
To produce the most authentic content, the micro-influencers were given significant freedom to design their own creative and seamlessly integrate it within past content based on the features DJI wanted to highlight. Our in-house creative team then worked with the influencers to modify and refine the content according to the spec, creating distinct and individual content across 17 influencers.
The campaign enabled DJI to break into 8 new consumer markets. The influencer videos on YouTube produced for the campaign delivered over 2 million views, with over 200K people engaging with the content viewed, delivering three times the KPI benchmark for the campaign.