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dji influencer marketing campaign
 

Challenge

  • Demonstrate the ability to shoot cinematic videos with smartphones, using DJI products to create beautiful and captivating content in a cost-effective and high-quality way.

  • The product was perceived as highly technical and so the content produced had to showcase its ease of use.

Solution

  • To produce the most authentic content, the micro-influencers were given significant freedom to design their own creative and seamlessly integrate it within past content based on the features DJI wanted to highlight. Our in-house creative team then worked with the influencers to modify and refine the content according to the spec, creating distinct and individual content across 17 influencers.

  • The campaign enabled DJI to break into 8 new consumer markets. The influencer videos on YouTube produced for the campaign delivered over 2 million views, with over 200K people engaging with the content viewed, delivering three times the KPI benchmark for the campaign.

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