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Twitch Vs. YouTube: Which Platform is Better for Streaming?

Twitch and YouTube are both major platforms for gaming. Whilst the two sites provide their users with many similar features and functions, there are huge differences between the two, which affects how streamers and gaming influencers connect with their audience and monetise their videos. Twitch is a site that is renowned for its live broadcasting […]

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TikTok Tests In-App Shopping

TikTok is the short-form video platform that has users opening the app 13 times in 24 hours. With quick and easily digestible videos, TikTok has changed the way we consume content and become one of the main online spaces younger generations spend their time; over 71% of Gen Z have an active TikTok account.  As […]

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The Importance of Social Media Marketing For Your Business

Social media has become essential for most businesses and is no longer an option to merely consider. With over 3 billion users worldwide, it is not shocking that brands are keen on generating a huge presence online. Social media plays a vital role in the everyday lives of more than half of the world’s population, […]

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What is Web Design?

Web design is crucial to any website, given that an old and outdated website can jeopardise the credibility and reputation of a business. Having a great website can help your business to succeed, which is why it is essential that you understand exactly what web design is and the elements needed to create an impressive […]

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Top 10 Ways to Increase Facebook Engagement Through Facebook Marketing

Facebook is the biggest social media platform with 2.85 billion users worldwide. For this reason, Facebook is an effective marketing tool, which explains why both small and established businesses join the platform. Due to the fact that Facebook is saturated with content, it is crucial that you understand how to implement a successful Facebook marketing […]

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Top 10 Social Media Statistics You Need to Know in 2021

In this day and age, social media is one of the best ways for people to communicate with each other. In the face of the pandemic, people are spending more time online than ever before, so it is no wonder that social media is in such high demand by more than half of the world’s […]

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10 Most Important Social Media Metrics

Social media metrics are among the most important aspects of your social media marketing campaign in terms of analysing data. It is essential that businesses go beyond reporting on basic social media metrics. Whilst keeping track of social interactions is important for any business, you must consider going further than reporting on your likes, shares […]

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How YouTube is Encouraging YouTube Shorts

YouTube has launched its own version of TikTok, YouTube Shorts, in the US and India, and the beta version is available in the UK. YouTube Shorts feature the basics of any TikTok clone including a multi-segment camera, wide selection of music tracks and a robust captioning tool.  As with TikTok, YouTube Short users can swipe […]

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Instagram Growth Strategies to Build Your Brand

Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effective marketing tool, which is evident through the likes of Instagram influencers […]

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How to Use YouTube Hashtags For More Views

YouTube is unquestionably one of the most popular social media platforms today. Much like other major social channels such as Twitter, Instagram and LinkedIn, hashtags are commonly used on YouTube. There are several ways to optimise your videos to boost your YouTube SEO, with YouTube hashtags being one of the best ways to reach a […]

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