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What is Discord? All You Need to Know About the Group-Chatting Platform

Discord launched in 2015 and has since become one of the most popular group-chatting apps available. Initially created to help gamers build their own communities and talk to each other, Discord has since expanded to communities from all over the internet from K-Pop stans to artists to writers. Though it has been consistently popular since […]

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Weekly Marketing News, 17th May 2021

This week we’ve seen Gucci enter the Metaverse, Kiyan Prince honoured in FIFA21, Shein overtakes Amazon, TikTok’s CEO to step down, Instagram announces Creator Week and Snapchat’s next-gen AR glasses.   What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, […]

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Best Lifestyle Blogs to Read and Follow

Lifestyle is arguably one of the most popular blogging niches today. From family adventures to lifestyle tips and hacks, there are endless topics that are covered within the lifestyle niche. For this reason, the best lifestyle blogs are an effective marketing tool, given that they appeal to everyone, everywhere. Lifestyle influencers typically capture the essence […]

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YouTube SEO: A 9 Step YouTube Video SEO Guide

With over 2 billion monthly active users, YouTube is one of the major social media platforms in the world. However, many marketers fail to recognise that YouTube is also one of the most popular search engines, being the second most visited site after Google. This means that in order to optimise your content for YouTube […]

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How Car Comparison Sites Use Social Media

Following the pandemic, over 75% of car buyers have begun using car search websites to help inform their next car purchase. As a result of car dealerships closing for the majority of the year, 76% of car buyers said they had begun using vehicle search sites for new purchases, and a similar amount spent more […]

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Top 10 Instagram Post Ideas For Your Business

Instagram is a major social media platform that has over 1 billion monthly active users. The site is recognised for its primary feature of sharing images and videos, so it is no wonder that so many businesses decide to join the platform. The most successful brands are experts in creating captivating Instagram post ideas which […]

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Best Ways to Use Pinterest For Business

Pinterest is a major social media platform that is renowned for helping its users to share and discover trending content through images and headlines. Pinterest is known for providing a space for innovation and inspiration. Topics such as fashion and home decor are popular niches on the site, where people can use the Pin button […]

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The Rise and Fall of Clubhouse

Clubhouse is the invite-only audio app that drove the social media world into a live audio-frenzy. Throughout 2020 and the beginning of 2021, Clubhouse was the place to be for trending conversations, insightful discussions and general business advice. Described as the “first AirPods social network” and “Zoom with a community”, Clubhouse initially experienced massive growth […]

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Top Most Popular YouTube Categories

YouTube is the biggest video-sharing platform in the world with 2.3 billion users across the globe. As a result, there are endless types of YouTube categories that are available to watch on the site. In recent years, we have seen a rise in YouTube influencers, which has led to more people becoming aspiring content creators […]

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8 Steps to Create a Social Media Strategy

Social media is easily the best way for brands to reach wide audiences, given that there are currently 4.2 billion social media users across the world. Whilst several companies have a wider reach on social media in terms of increasing their followers as well as their product sales, it is important to understand that having […]

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