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There are countless ways brands can use influencer marketing. For some brands, influencer marketing platforms are used as a one-off campaign strategy. For others, it’s a continuous sales routine that drives most of their sales.  Each month, we analyse and organise data from our in-house influencer marketing agency to see which brands are most active […]

YouTube is easily the largest video-sharing platform in the world, so it is challenging to find the best time to post on YouTube that is suitable for you. With 2.3 billion users worldwide, YouTube is saturated with content, so it is crucial that you post at times when your target audience is most active. There […]

TikTok is the video-sharing app that is taking the world by storm, so it is no surprise that it is currently the most downloaded app on Apple iOS. With over 2 billion downloads, people everywhere are flocking to TikTok to see what all the fuss is about. Although Gen Z are primary users of TikTok, […]

What is vlogging? Vlogging has become a fundamental aspect of video-sharing platforms such as YouTube. However, not everyone is aware of exactly what vlogging is. A vlog is essentially a short video that consists of everyday activities of one person or a group of people. Vloggers upload vlogs (video blogs) to any social media platform […]

YouTube is the biggest video-sharing platform in the world with 2.3 billion users across the globe. As a result, there are endless types of content that are available to watch on the site. In recent years, we have seen a rise in YouTube influencers, which has led to more people becoming aspiring content creators on […]

Gaming is one of the largest industries in the world, so it is no wonder that live streaming sites like Twitch are in high demand for avid gamers. The best gamers have made a huge success from showcasing their gaming skills on Twitch, with the top gaming influencers being some of the highest-paid internet stars […]

This week we’ve seen YouTube testing a new AI, MrBeast investing in the up-and-coming, how Little Moons handled the TikTok fame, Desperado’s dance-powered app, Colgate’s iridescent toothpaste and Singapore’s taxi livestreams. What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, […]

The electric vehicle industry has grown rapidly over the last couple of years, but at a different pace in each region. China leads the way with the most EV owners, followed by Europe and the US. Environmental policies and battery developments are accelerating the rate of innovation.  Consumers have become increasingly environmentally conscious, ultimately impacting […]

Over the past few years, gaming has grown to be a significant entertainment industry. Spurred by the ease and access of live streaming platforms such as YouTube and Twitch, the industry and its audience are growing at an exponential rate. These platforms have allowed gaming influencers to create strong and loyal followings that are hyper […]

The fashion industry has always been thriving, so it is no surprise that fashion is one of the most popular niches on Instagram. Known for its high-quality photos and aesthetic visuals, Instagram has created endless opportunities for fashion brands and fashion influencers alike to showcase their latest styles and fits. Instagram is not only providing […]