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When it comes to social media marketing strategies, Australian-based beauty company Glossier has proved to be one of the most successful in the past decade. Glossier’s ability to transform a small beauty brand around ten products into a global tech/beauty empire worth over a billion US dollars is worth taking notes on for any brand […]

The new global partnership between TikTok and Shopify marks a new exciting path for the platform, and the development of a much-needed competitive edge against Facebook and its’ family group of apps, which include both Instagram and WhatsApp. Instagram in particular has recently introduced a barrage of shopping-focused features in a move to turn the […]

Social Media has been revolutionary in shaping modern relationships, particularly amongst its’ Gen Z audience. It has become a vital tool in forming social connections that transcend beyond the local plodding ground. It is particularly beneficial to those who live in remote areas; as well as a great way to find and build support networks […]

Last week saw the tense presidential race between the current US President, Donald Trump, and the Democratic elect, Joe Biden. Social media had a clear impact on the presidential campaign with each side choosing to utilise both Twitter and Instagram platforms. However, it was the ingenuity of New York’s Democratic representative, Alexandria Ocasio-Cortez, that really […]

Danielle Vanier is an incredible fashion blogger who has seen exponential growth on her social media channels since she started her personal blog back in 2016. Danielle was inspired to make change within the fashion industry due to her first-hand recognition of the lack of inclusive sizing available to women on the high street. She […]

After the unpopular re-design in 2017 Snapchat appeared to be in a gradual decline as user interest and growth waned. However, after an influx of new features in 2019, such as the addition of a 3D Camera Mode and the ability to send Cameo Videos in chat, the projected percentage of user growth increased. By […]

In wake of adapting to the new normal caused by the pandemic, fashion influencers have become a focal point for many brand’s marketing schemes, since social media has never been more popular and more companies are investing in influencer marketing services. Despite most of the world being stuck at home in sweatpants, fashion influencers, LGBTQ […]

A bumper edition feat. Postmates, IGTV updates, Assassin’s Creed, TikTok x Shopify, Skinfluencers, Robots, Oreo, Ocean Spray and Picadilly Circus are switched back on! What Is This? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more… BRAND […]

In the wake of lockdown, the food industry had to quickly adapt to the reality that most people will be cooking in their own kitchens for a while. Needless to say, the convenience of having everything needed to cook prepared for you was attractive to many of us throughout the past 6 months. This allowed […]

TikTok in the United Kingdom has quickly become the ultimate platform for LGBTQ+ creators, mainly because of its young (and woke) audience. Like all other social media platforms, the top LGBTQ+ influencer channels in the UK have quickly grown their own audience and fanbase and the best influencers in the UK have become that of […]