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SOCIAL AND INFLUENCER MARKETING NEWS + INSIGHTS

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ELECTRIC CARS: US vs. CHINA

First, Tesla woke up the EV market… but has it lost control?  Electric Cars are more than fashionable. They are dominating the stock market and the auto industry. Though sustainability was perceived as a trend to most industries, the car industry has invested more than enough into EVs for it to be merely a fashion […]

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Ultimate Guide to Expanding Your Business with Influencer Marketing

Influencer Marketing is one of the most important forms of digital marketing. It’s safe to say that it is more than a trend or a buzzword, but the most modern form of marketing, however, it is still so misunderstood.  What is Influencer Marketing? Influencer marketing is a new wave of digital marketing that uses traditional […]

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How to find right instagram and facebook influencers for your business: A Complete guide

Influencer marketing is still generally misunderstood by brands when they are making a social media strategy. The size of the platform you choose to market on and the size of marketing trends shouldn’t really impact your strategy, however knowing where they tune into and where they give their attention to, should. This is why, as […]

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Weekly Marketing News 16th October, 2020

Zoom launches marketplace for events, mobile gaming ads banned, Snapchat launches Sounds, YouTube to become a major shopping destination? TikTok study and wise words from Absolut and Burger King! What Is This? Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer […]

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Why Aldi Should Plan Your Next Birthday Party

After launching their ‘no one cares it’s our 30th birthday campaign’, Aldi took to twitter to celebrate with their competitors.  Poking fun at the competition is something many brands do on Twitter (especially if you’re Wendy’s), however the Aldi approach is an effective way to build your reach by engaging with your competitors.  Let’s face […]

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Amazon Prime Day Peddles Influencer Marketing

By now, most people know what Prime Day is – an exclusive one day event where Amazon members can buy items discounted. To promote the event, Amazon partnered with different beauty and fashion Instagram influencers in 2019, which formed an average engagement rate of 4.6%. Why Amazon Still Uses Influencers Despite Their Immaculate Success Amazon […]

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The Closest To ‘IRL’ Shopping Your Can Get… Without Leaving Your House

Founded by ex-Google Shopping product lead, Lauren Holtz, The Lobby launched last week. The Lobby is a digital marketplace that uses racks of short videos to display various offerings from 30 clothing brand partners that include Girlfriend Collective, Solid and Striped and Lunya.  Each one of the Lobby’s items are displayed through videos made by […]

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Why LinkedIn Influencer Marketing Matters for Brands

Influencer marketing services may be best associated with Instagram, however, some businesses are now seeking a more formal approach, they want more than curated content. This has provided a huge opportunity for LinkedIn influencer marketing. LinkedIn has over 600 million members and 300 million active users, not to mention, 30% of those users pay for […]

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How to find the right creators for your influencer marketing campaign

When you are looking to partner with one or several creators for the purposes of influencer marketing services or influencer marketing case studies, you will naturally need to ensure they are a good match to your brand and the ambitions you have for your upcoming campaign.  Unfortunately, too many organisations in this position attempt to […]

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What is content distribution: A complete guide to content distribution strategy

In a nutshell, content distribution is a specific strategy designed for taking your company’s existing content and publishing it across different platforms. The more your brand distributes content, the more likely it is that people will know your brand. Content distribution marketing services are also important because as a business, you want your brand to […]

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