Making Honor relevant in Western Markets

Challenge

Consumers in Western markets fear that Chinese technology lacks quality. Boost brand awareness and appeal of Honor to millennials, whilst positioning it as a lifestyle brand “for the brave”.

SOLUTION

An 18-month global influencer strategy spanning social posts across all channels, hero-video content, live streams, event amplification and UGC competitions. We amplified key product launches with multi-phased social campaigns with engagement mechanics and brand mentions. We developed a Micro-Influencer program that ran in- between launches to provide always-on content.

45M

Reach

9M

Engagements

5%

Uplift in Sentiment

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

EUROPE

North and South America

APAC & China

Middle-East and Africa

Making Honor relevant in Western Markets

Challenge

Consumers in Western markets fear that Chinese technology lacks quality. Boost brand awareness and appeal of Honor to millennials, whilst positioning it as a lifestyle brand “for the brave”.

SOLUTION

45M

Reach

9M

Engagements

5%

Uplift in Sentiment