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ATTENTION MARKETING

Life is noisy, choice is endless.

...It steers our perceptions and controls our reality. It’s the gateway to the mind. It’s scarcer today than at any point in history.

Life is noisy, choice is endless so we seek value.

NOW it's all on our terms. Or we switch off. We want convenience, to be informed, or entertained. But on our time. 

Producing 30 second videos, that cost millions, for mediums that are losing attention, is crazy. Programmatic advertising and pre-roll are interruptive and as humans we all hate it. Why not as marketers?

The mobile phone is the new television. It’s an undeniable truth. We help brands communicate effectively on the most established and newest emerging platforms that captivate their audiences.

TODAY, it’s about understanding culture and helping to shift and shape it.  

Attention is powerful…