Search

`

Though an invaluable resource, forum marketing remains underutilised.  Could 2025 finally be the year we see its takeover? […]

`

Is AI in influencer marketing harming the creator community?  As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

`

Social media is, without a doubt, one of the most important places to be for brands and consumers. It provides a fantastic opportunity to build relationships and communicate directly from brand to consumer, and vice versa. However, it is important that this relationsh […]

`

Canada isn’t just producing hockey stars and maple syrup, it’s also producing some of the most interesting voices today on social media. Social media influencers have a huge impact on their audience today. They are trendsetters, storytellers, fashion gurus and adv […]

`

In recent months, there has been a significant increase in the popularity of #skinnytok online. Filled with body checks, dangerous advice, and toxic beliefs, this online community is not only detrimental for those involved but for any young user unlucky enough to stum […]

`

Walk into any Tesco lately and you'll spot something interesting on the shelves. WillNE and James Marriott's iced coffee brand Rodd's sits right next […]

`

Just last week we were thrilled to announce Socially Powerful: Talent's Imran Ali (@WhatInTheChef) would be joining Chanel 4's Served as an ambassador and on-screen talent. Bringing his signature blend of bold recipes, effortless techniques, and infectious on-camera energy to a platform that cele […]

`

We caught up with London Marathon runner and content creator, @hamad_4li, to talk challenges, content, and community. Read on to discover more about how this coding influencer-turned-running-enthusiast is encouraging everyone else to do the same! Where does your love for running come fr […]

`

A cornerstone of modern advertising, influencer marketing shows no signs of slowing down its evolution.  The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive ways every […]

`

As Mental Health Awareness Week approaches in the UK (May 12-18), our social feeds will likely be flooded with wellbeing content – and rightfully so. Mental health isn't just a trending to […]